MTV Networks: The Arabian Challenge |
ICMR HOME | Case Studies Collection
» Case Studies Collection » Business Strategy Short Case Studies » View Detailed Pricing Info » How To Order This Case » Business Case Studies » Case Studies by Area » Case Studies by Industry » Case Studies by Company Please note: This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source. |
||||||||||||||||||||||||||||||
Abstract:
On the other hand, too much localization to suit the tastes of the region could dilute MTV's global brand. The case discusses in detail the strategy adopted by MTVN to enter and expand in the Middle East and also the challenges faced by the channel. Issues:
Contents:Keywords:Entry strategy, Expansion strategy, Localization strategy, Emerging markets, Environment, Social, Culture, Regulatory, Competition, MTV, MTV Arabia, Middle East A Litmus Test for MTV's Localization Strategy - Next Page>>
Case Studies Links:-
Case Studies,
Short Case Studies,
Simplified Case Studies. |